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Email Marketing

Email marketing is simply using email to communicate information about your business, products or services to a large number of people quickly and easily. It’s the modern day equivalent of direct marketing via the post, but much cheaper.

You can use email marketing for any number of things. You might want to promote a new product or service, provide updates about your business or use it to build your branding by providing tip to your list of subscribers.

A good email marketing service will integrate into your website so that visitors can subscribe to your list. To entice visitors to subscribe you might offer a free give away of an ebook or discount voucher.

What are the Benefits of Email Marketing?

  • Low Cost – with email marketing there are no printing cost and the delivery cost is minimal, and in some cases (depending on your list size etc) can be completely free.
  • Ease – you have complete control over your email marketing. Once the template is setup all you need to do is populate it with your content and send.
  • Personalized – each email sent out is personalized with the list members name
  • Viral – most email marketing services give receivers of your email an easy way to send the email onto other people – meaning more people can see your email.
  • Tracking – you can track information such as who opened your email and what links within the email they clicked on

Using one of many services such as MailChimp, Constant Contact, Vertical Response and Campaign Monitor, Anita’s Web Design can help you upload, test and launch your campaign. This can be done hourly through one of our support packages or quoted on a per project basis.

PACKAGES INCLUDE:

  • Design stunning newsletter templates for you to use
  • Design a subscription form and integrate it with your website
  • Import your contacts
  • Send a welcome email to invite your existing contacts
  • Provide you with online training

PRICE:

Email Template Design ( design provided by client ): $100.00

Custom Email Template Design ( design created from scratch by AWD ): $250.00

Initial Set up (with the provider of your choice) - $100
Creation and insertion of email signup form for your website/blog
Email List configuration and segmentation
Creation of welcome emails for new list members
Analyze current email sign up method, free offer, layout for effectiveness (if applicable).
Create email sign up form, reply & confirmation pages & emails
Set up one email template for newsletters (additional templates can be provided for an additional fee)
Set up autoresponders (up to 2), using previously designed email template
Create custom email header graphic, using existing branding (logo design, etc. can be provided for an additional fee)
Package 1 - $150 / month
One email newsletter per month
Use customer provided articles & information to format and create monthly newsletter (copywriting & info gathering can be provided for an additional fee)
Send client email newsletter proof for authorization
Schedule send
Provide monthly report with data on open & click through rates
Package 2 - $300 / month
Two email newsletters per month (or bi-weekly)
Use customer provided articles & information to format and create monthly newsletter (copywriting & info gathering can be provided for an additional fee)
Send client email newsletter proof for authorization
Schedule send
Provide monthly report with data on open & click through rates
Package 3 - $500 / month
Once weekly newsletter
Use customer provided articles & information to format and create monthly newsletter (copywriting & info gathering can be provided for an additional fee)
Send client email newsletter proof for authorization
Schedule send
Provide monthly report with data on open & click through rates

 

constant_contactYou must sign up via the above link so we can access your Constant Contact account in the future
to help manage your emails and contacts.

All prices are monthly, and based on the number of contacts in your email list or database. That means you can send as many emails as you want without affecting your monthly fee. Start your email campaign by sending out emails to 0-500 subscribers for $15 per month!

View more plans here.

mailchimpYou must sign up via the above link so we can access your Mailchimp account in the future
to help manage your emails and contacts.

MailChimp provides small-to-medium sized businesses or infrequent users the ability to send out 12,000 emails monthly and manage a subscriber base of 2,000 contacts for free! They call it the Forever Free Plan.

View more plans here.

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